
How can content marketing
help you smash your
business goals?
Book your free 30-minute consultation.
There's no obligation - just jargon-free content marketing advice that's tailored to you.
Copy that looks simple,
but is anything but.
Copy should be intriguing, inspirational, educational and helpful, adding lots of value for your reader (Why else would they stay on your site?)
It should be subtly packed with SEO-friendly goodies to make it easy for your customers to find you.
Using super-clever techniques that are proven to boost conversions time and time again - your copy should turn lookers into bookers.
Drive website
traffic.

Get more
enquiries.
Boost your
bottom line.
Why do leading businesses use professional copywriters?
Imagine you're just browsing in a car dealership. The salesman is being super pushy. (It's very annoying).
Do you buy the car, just to shut him up, or walk out of the showroom altogether?
MOVE TO WEB COPY = COPY THAT CONVERTS? WHAT IS CONVERSION COPY? Your customers will not engage with constant sales messaging; so professional content writers create conversion copy to take your reader on a journey, leading them step-by-step towards your call-to-action. By using proven persuasive techniques, content marketing best practice and human behavioural science, specialist conversion copywriters will increase your web enquiries or direct eCommerce sales.
COMBINE
People don't buy what you do - they buy why and how you do it.
Your copy does more than tell people what you do. Your tone of voice express your brand personality. It engages your audience, reflecting the USPs, ethics and values that generate sales and enquiries.
It can demonstrate your credibility as a trustworthy and knowledgeable expert in your field - both to your customers and the search engine algorithms.
Raving fan that tells others how fabulous you are.

Content Your customer is king.
When it comes to your on-page SEO, keyword stuffed web copy is fortunately a thing of the past. As Google prioritises user-experience, the quality of your content matters most.
To appear on page one of the search engine results, your content must be relevant, informative and helpful for your reader. And you must be a credible, knowledgable expert in your field.
That said, your keywords still play an extremely important role. Unnoticed by the reader, your target and semantic keywords should be cleverly interwoven throughout, along with popular search terms and links.
CONTENT SERVICES

Website Copy
Full website copy creation or existng content refresh
Individual SEO-friendly website landing pages or full web copy refresh
Conversion-focused website content audits
SEO and conversion-led page titles and meta descriptions
BLOG CONTENT
On-page SEO blog content
Thought-leadership articles
SEO and conversion-led page title and meta descriptions
Overall on-page SEO evaluation reports.


ADVERTISING
Pay-per-click advertising
Social advertising conversion content
Lead magnet & white paper creation
Display advertising copy
Social content & branded imagery templates.
AWARD EnTRIES
Award submission copy
Existing entry editing
Case study documents
Awards research & planning
Post-win promotion.


OTHER SERVICES
Detailed target customer avatars
Brochures & product descriptions
Direct Mail & marketing magazines
Branding - Logo design & brand copy
Press releases & customer case studies.

Book your free consultation
and I'll plant a tree
Standing behind my own values, for every consultation held and each new client, I've committed to planting a tree.
Okay, you've got me, I've never been very good at gardening. Whilst I don't personally grab a spade, those lovely people at The Canopy Project do so on my behalf.